Focused on evaluating and improving an existing MVP using heuristic evaluation, defining user journeys, and collaborating with product teams to define KPIs, along with an overall analytics implementation strategy.
Worked together with our product team to create one of the leading mortgage eClosing platforms in the county with both in-person and remote video capabilities.
As the main Designer for the start-up, I focused on defining the digital products for both the web and mobile platforms. Building the combined experience for the event management and social media aspects of the products to ensure a seamless transition from registering for an event, to engaging in a community of like-minded car enthusiasts.
My focus was to improve existing processes and design new ones within the core in-house software system that managed title, appraisal, and settlement services. I also worked in expanding our offerings with new web portals and mobile apps for better communication with our workers in the field. Was part of our innovation team that supported team members in learning new technologies and starting projects to improve business function.
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